Content Marketing DK brings you the most recent trends, news and cases about content marketing. The website has been running since 2011 and contains 200 articles about content marketing. Thus, it has become the go-to-resource for content marketing in Denmark.
Why content marketing is different in Denmark
In direct comparison with The States marketing communications is not as loud here in Denmark. We didn’t even have commercial TV until the late 80’es. On the flip side, Danish marketers have a strong tradition for storytelling and being relevant to an audience when communicating. When talking about content marketing there are lessons to be learned from both sides. This blog serves that purpose with Danish marketing and communications people as the target audience.
Mission Statement for Content Marketing DK
Any company should ask themselves about their reason for being in business and how they can help their customers. At Content Marketing DK the mission statement sounds as follow:
Content Marketing DK helps companies rethink the way their marketing is done. Nobody likes interrupting advertising. That’s why Content Marketing DK inspires, implements and assists when creating and promoting content that builds trust and long-term customer relations.
The man behind it all
My name is Joakim Ditlev, and I run this one-man band located in Denmark called Content Marketing DK. With a MA in Information Studies from the University of Aarhus, I learned a lot of theory, rhetoric and naturally, places to get cheap beers. But theory is really not my game. I’m a strong believer of networking, DIY, and thinking out of the box. From building, managing and promoting a good deal of websites and blogs during my career, I know how to create tasty web content. I know how to promote it. I know how to measure the results.
I keep the pawn off my doorstep in two ways. One is speaking and education: I’ve presented on a variety of topics and my calm, cool, and collected presentation style mixed in with a bit of my Danish sense of humor always impresses.
I’ve also facilitated a number of workshops to help marketing teams understand how a content-marketing mindset fits into their world. My speciality comes in asking the hard questions that ignite genuine thinking to enable teams to find their own feasible solutions.
Ultimately, I’m driven by the idea that companies can do good to their customers through useful and relevant content. And I’m convinced that lot of companies are great at what they do and know a lot about it, but they lack knowledge about how to convert their expertise into business.
That’s why I blog and that’s why I run my own content marketing consultancy.